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Ethical AI

AI and Critical Thinking: What Happens When AI Thinks for Us?
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  • AI Ethics

AI and Critical Thinking: What Happens When AI Thinks for Us?

As AI agents take over more reasoning, writing and decision-making, what happens to critical thinking? A look at cognitive autonomy, children and desirable friction.

by Catherine Gunnell•August 18, 2026August 18, 2026
Does the Celebrity in Your Ad Need to Be Alive?
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  • AI Ethics

Does the Celebrity in Your Ad Need to Be Alive?

AI Resurrections, Synthetic Endorsements, and the Consent Problem That Doesn’t Die The dead are working again. … Does the Celebrity in Your Ad Need to Be Alive?Read more

by Catherine Gunnell•June 11, 2026June 11, 2026
When AI Has a Face: What Digital Humans Mean for Trust
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  • AI Ethics

When AI Has a Face: What Digital Humans Mean for Trust

Meet Dex. She performs at fashion weeks in Paris, New York, and Milan. She models Prada … When AI Has a Face: What Digital Humans Mean for TrustRead more

by Catherine Gunnell•March 24, 2026March 24, 2026
Would You Trust an AI to Fire You?
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  • AI Ethics

Would You Trust an AI to Fire You?

When Algorithmic Management Collides with Executive Responsibility Imagine arriving at work on Monday morning to find … Would You Trust an AI to Fire You?Read more

by Catherine Gunnell•March 19, 2026March 20, 2026
AI Governance Becomes Real in the Inner Rings
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  • AI Governance

AI Governance Becomes Real in the Inner Rings

In the first post, I argued that AI governance starts with mandate, risk appetite, and first-line … AI Governance Becomes Real in the Inner RingsRead more

by Catherine Gunnell•March 11, 2026March 20, 2026
AI Governance Starts With Mandate, Not Monitoring
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  • AI Governance

AI Governance Starts With Mandate, Not Monitoring

Most organizations approach AI governance from the inside out. They start with what feels tangible: That … AI Governance Starts With Mandate, Not MonitoringRead more

by Catherine Gunnell•March 5, 2026March 20, 2026
Is Your AI Recommending the Best Product—or the Most Profitable One?
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  • AI Ethics

Is Your AI Recommending the Best Product—or the Most Profitable One?

Why Executives Need to Take a Hard Look at AI-Driven Marketing Artificial intelligence isn’t just working … Is Your AI Recommending the Best Product—or the Most Profitable One?Read more

by Catherine Gunnell•December 11, 2025March 20, 2026
Algorithmic Pricing: Navigating the Collision of Revenue and Reputation
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  • AI Ethics

Algorithmic Pricing: Navigating the Collision of Revenue and Reputation

Delta Air Lines recently reaffirmed to US lawmakers that it does not use AI to set … Algorithmic Pricing: Navigating the Collision of Revenue and ReputationRead more

by Catherine Gunnell•August 4, 2025March 20, 2026
AI Fashion Models: Innovation or Dangerous Illusion?
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  • AI Ethics

AI Fashion Models: Innovation or Dangerous Illusion?

Does the model in your recent fashion advertisement really exist? Welcome to the age of AI-generated … AI Fashion Models: Innovation or Dangerous Illusion?Read more

by Catherine Gunnell•May 27, 2025March 20, 2026
When DNA Becomes the Product: The 23andMe Bankruptcy and Data Ethics
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  • AI Ethics

When DNA Becomes the Product: The 23andMe Bankruptcy and Data Ethics

As 23andMe navigates bankruptcy, its proposal to sell customer DNA data raises urgent questions about data ethics, consent, and trust. For CEOs and business leaders, this moment is a wake-up call: biometric data is not just an asset—it’s a social responsibility. How we handle it defines our credibility and the future of ethical innovation.

by Catherine Gunnell•March 26, 2025March 20, 2026

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Because AI Decisions are Human Decisions
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  • AI Transformation and Governance
  • AI and Ethical Decision Making
  • Frameworks
  • Let’s Talk
  • Our Story