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AI Bias

Would You Trust an AI to Fire You?
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  • AI Ethics

Would You Trust an AI to Fire You?

When Algorithmic Management Collides with Executive Responsibility Imagine arriving at work on Monday morning to find … Would You Trust an AI to Fire You?Read more

by Catherine Gunnell•March 19, 2026March 20, 2026
Is Your AI Recommending the Best Product—or the Most Profitable One?
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  • AI Ethics

Is Your AI Recommending the Best Product—or the Most Profitable One?

Why Executives Need to Take a Hard Look at AI-Driven Marketing Artificial intelligence isn’t just working … Is Your AI Recommending the Best Product—or the Most Profitable One?Read more

by Catherine Gunnell•December 11, 2025March 20, 2026
Algorithmic Pricing: Navigating the Collision of Revenue and Reputation
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  • AI Ethics

Algorithmic Pricing: Navigating the Collision of Revenue and Reputation

Delta Air Lines recently reaffirmed to US lawmakers that it does not use AI to set … Algorithmic Pricing: Navigating the Collision of Revenue and ReputationRead more

by Catherine Gunnell•August 4, 2025March 20, 2026
AI Fashion Models: Innovation or Dangerous Illusion?
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  • AI Ethics

AI Fashion Models: Innovation or Dangerous Illusion?

Does the model in your recent fashion advertisement really exist? Welcome to the age of AI-generated … AI Fashion Models: Innovation or Dangerous Illusion?Read more

by Catherine Gunnell•May 27, 2025March 20, 2026
The Ethical Dilemma of Using Medical Digital Twins: A Technologist’s Perspective
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  • AI Ethics

The Ethical Dilemma of Using Medical Digital Twins: A Technologist’s Perspective

Imagine a future where a virtual ‘you’ assists your doctor in predicting your response to various … The Ethical Dilemma of Using Medical Digital Twins: A Technologist’s PerspectiveRead more

by Catherine Gunnell•March 11, 2025March 20, 2026
Creating the Future: Why Managers and Business Owners Must Embrace Ethics in AI
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  • AI Ethics

Creating the Future: Why Managers and Business Owners Must Embrace Ethics in AI

AI is reshaping industries, but ethical concerns remain. Learn how executives can lead responsible AI adoption in our latest blog.

by Catherine Gunnell•March 10, 2025March 20, 2026

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Because AI Decisions are Human Decisions
  • Home
  • AI Transformation and Governance
  • AI and Ethical Decision Making
  • Frameworks
  • Let’s Talk
  • Our Story